There is something about the Super Bowl that continues to linger, something about it, well, the commercials during it, that felt so transformational, so watershed. What makes it harder to put into words is that articulating this ecosystem shift means having to get off...
Not too long ago we listened to a talk given by the founders of Stik on Googl's Search Plus Your World. Like so many things Google, this amazingly large concept is masked by a slightly confusing title the belies the products actual significance. With so many products and so...
Social gaming continues to grow, fueling gamification’s ascent from industry buzz to implemented engagement tactic. Here’s a breakdown of the expected trends in 2012:
Hospital business office systems provider Connance is using content curation to gather online content to generate leads and hone its messaging. The sales cycle can be slow when dealing with a function of a healthcare institution that is not on the clinical side, so being a trusted source of information for prospects is crucial.
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The inbox placement metric takes deliverability one step further by looking at actual inbox activity. Did your message go into the spam or junk folder? Was it delivered in a timely manner? This information is crucial for many brands...
Last week we found ourselves comparing two unlikely companies, Yahoo and Groupon, not so much for any inherent similarities, so much as timing brought them together in the news. Yahoo fired it's chief executive and finds itself potentially...
Over the past 20 years, American Express has established a reputation as a leading provider of tickets to sports and entertainment events exclusively for its cardmembers
A handful of weeks ago, we went to a small event that featured a panel of incredibly high-powered agency holding company executives. To give a sense of scale, one of the participants’ company employs more than 1000 people, and that is in New...
Just recently, we came across a chart that Business Insider put together. It showed the stock price of a small publicly traded company who announced they acquired a six million dollar stake in Facebook. The next day, the stock shot up. As there was not...