CM Weekly May 9, 2022 What does it take to reign supreme as a modern CMO in today’s multifaceted business world? What should marketers aspiring to reach the C-Suite focus on in terms of career advancement and developing specific skills? We posed these questions to three CMOs, and their advice centered around a trio of…
CM Weekly May 8, 2022 What does it take to reign supreme as a modern CMO in today’s multifaceted business world? What should marketers aspiring to reach the C-Suite focus on in terms of career advancement and developing specific skills? We posed these questions to three CMOs, and their advice centered around a trio of…
How tried-and-true technologies are eliminating friction along the customer journey.
Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.
Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022.
CM Weekly October 10, 2021 We launched a brand new recognition program at Chief Marketer this week that we are thrilled to share with you: our first annual Top Women in Marketing Awards, celebrating the contributions and impact of women in marketing. It’s a well-deserved shout out to the women among us who hustle from…
CM Weekly October 3, 2021 Customer service technology is a critical software priority for 2021, according to a recent survey of global software decision-makers from Forrester Analytics. But the pandemic has shed light on the extent to which these digital channels, which have become increasingly important for remote customer service operations, are not seamlessly integrated across companies.…
Examples of brands leveraging QR codes with success.
How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.
CM Weekly July 18, 2021 Consider this sobering stat: Gartner’s annual CMO Spend Survey released this week, which polled 400 CMO and marketing leaders in North America, the UK, France and Germany, revealed that marketing budgets fell to 6.4 percent of company revenue in 2021, down from 11 percent in 2020. The study suggests that…