Search Results for: pop-up

Event profs are on an everlasting quest for meaningful ways to crack the code on engagement and connection. But some teams are turning the tables by encouraging their audiences to become the problem-solvers through vault-themed installations and experiences. Whether it’s a consumer company inviting fans to riddle their way into a life-sized safety-deposit box that […]

Back-to-school season usually kicks off in mid-July, but Urban Outfitters is getting an early start, like really early. The brand launched its UO Haul back-to-campus campaign in May, before some schools around the country even let out for the summer. “We have a 365, ongoing platform for consumer insights. Our customers said, ‘My back-to-school season […]

The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a new one pops up to replace it, keeping overall ad spend on the rise. […]

This week’s hot takes on hot topics in experiential marketing cover faux team-building workshops, Launderettes of Love and The Pink Guava Sweet Shop.

From its roots as a critical television advertising commitment exercise to, now, a showcase of new and returning series across linear and streaming platforms designed to dazzle advertisers’ media-buy strategies, the Upfronts today are a competitive landscape. For many brands, it’s an opportunity (or an imperative) to break away from a traditional presentation format and […]

Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing.

This week’s hot takes on hot topics in experiential marketing cover Better Halfs, UNO Social Clubs and laundromat soirees.

A Monthly Editorial Video Recap: It’s The Brief, Live! Watch as Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Nostalgia plays, stigma-busting campaigns, fourth spaces, and […]

Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform that had users buzzing, including shared autonomous rides, price-lock passes and budgeting tools. But the launch event was limited to an in-person audience of press and influencers, so to open up the experience and mark a milestone moment, […]

This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500.