Cygnus Business Media's e-mail master file has made its market debut. The file contains the names of more than 250,000 executives in agriculture, food, aviation transportation, construction equipment and other industries that subscribe to the company's controlled circulation magazines.
TOYOTA FINANCIAL SERVICES: and mtvU have launched a...WATERSMOLITOR: has morphed from a promotion agency into a...
A federal judge late Thursday dismissed a suit brought by a company that claimed Google was violating the law by selling its trademarked name as a keyword used to deliver competitors' pay-per-click ads in search results.
Best Buy’s recent announcement to drop its $9.99 loyalty program membership fee, one of the worst-kept secrets in the industry for the past six months, is a timely example of a key element of loyalty program management:
Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers' love affair with the movies reignited this year, ending
It started like an urban myth. Someone discovered that if you drop a Mentos mint into a bottle of soda you produce a geyser that can shoot 20 or 30 feet
The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio
Maybe you chalk it up to some sort of neo-globalism; post-Sept. 11, we understand that it's a small world, after all, in ways Mr. Disney never anticipated.
It's the Tupperware approach...applied to entertainment technology. TiVo is hoping try-and-buy parties, hosted by current subscribers, will spur usage among new prospects.
Marketers increasingly look at search as a valued customer acquisition channel delivering much more than immediate transactions or conversions.