A few thousand years ago, in a coastal land bordering the Aegean Sea, a little idea with big implications was born. It was called democracy, and with it came a distribution of authority.

(Multichannel Merchant) Do you know how big your “buy” or “submit” button should be? How about what color? Should your online registration process involve more than one page?

At its core, marketing should be in line with customer expectations and experiences, not external, interruptive, or irrelevant. (Irreverent, though, is okay.)

Marketers, as you all well know, are professionals who choose words very carefully for a living. So why do we continue to use military terminology when talking about what we do

The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward enough, but it's impossible to measure accurately.

Omnicom Group is now officially in the word-of-mouth business.

At the Internet Corporation for Assigned Names and Numbers (ICANN)’s 28th International Public Meeting in Lisbon, Portugal last Friday, the possibility of a .xxx top-level domain (TLD) was shot down by the organization for the second...

Retailers sensing that members of their loyalty programs are more valuable customers now have hard facts to back up their gut instincts. According to a survey of holiday spending, participants have more to spend -- and they do spend it.

Marketing solutions provider Coremetrics today announced the release of Coremetrics 2007, an online analytics and marketing suite of tools that will let marketers value the relative influence of multiple touchpoints.

When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the