Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable…
Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company's c-suite has a different agenda.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 24, 2016 7 Traits of Outstanding B2B Marketers At B2B LeadsCon in New York this week, Matt Heinz shared the seven traits of outstanding full-funnel B2B marketers. More… SPONSORED BY: Expand Your Reach & Increase Your Revenue with New Pig’s Buyers For more info contact Mike…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 23, 2016 Five Ways to Improve Your B2B Digital Marketing Data Strategy Crossing the threshold to progressive B2B digital marketing is a process. To help us get there, consider these five key steps from B2B LeadsCon…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 19, 2016 McDonald’s Puts Activity Trackers in Happy Meals McDonald's Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items. More… SPONSORED BY: Sweeps Win Big in Digital Five…
Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 18, 2016 Five Ways to Improve Your B2B Digital Marketing Data Strategy Crossing the threshold to progressive B2B digital marketing is a process. To help you get there, here's five important reminders to keep on your whiteboard.…
Here's a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO.
Non-marketers view marketing teams as a valuable part of their organization, but the teams need to do more to market themselves.
Crossing the threshold to progressive B2B digital marketing is a process. To help us get there, these are the five messages we’ve got on our whiteboard.