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Chief Marketer Tech Talk 9-6-16

|  by Tony Campana

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 6, 2016 Cloud Software vs Software in the Cloud It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.” More… SPONSORED…

Chief Promo Marketer 9-13-16

|  by Tony Campana

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 13, 2016 How to Unleash the Power of Storytelling in Marketing Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing. More…   SPONSORED BY: The HGTV Lodge – Case Study…

Forrester Customer Analytics Wave Report 2016

Partner Content

In this 33-criteria evaluation of customer analytics vendors, see how Forrester Research identifies the 11 most significant software providers in this category and researched, analyzed, and scored them on the different strengths and capabilities.

CM This Week 9-2-16

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 2, 2016 Experiential Takes on Multiple Roles Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers…

Chief Business Marketer 9/1/16

|  by Tony Campana

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 1, 2016 Maximizing Customer Retention: A Data Fitness Test Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging…

Chief Promo Marketer 8-30-16

|  by Tony Campana

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August , 2016 Six Reasons Brands Should Use Health & Wellness Influencers Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket. More…  …

CM This Week 8-26-16

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 26, 2016 How to Unleash the Power of Storytelling in Marketing Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing. More…   SPONSORED BY: Where CMO’s are Spending Budget…





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