According to American Business Media, 23% of B2B marketers’ budgets are consumed at tradeshows. However, there is an unfortunate trend that increasing numbers of senior-level marketers are delegating tradeshow execution to subordinates that have not been trained in marketing strategy.

A bill is moving through the New Jersey legislature that, if enacted, would establish such onerous sweepstakes rules that many brands would likely avoid

So what's going on in this Dansko ad? Not much. Apparently just advertising for the sake of advertising. You undoubtedly know Dansko for their famously comfortable shoes. The ad assumes that you do know, and merely wants to provide an intriguing artistic reminder.

A Senate Committee is voting this month on a bill that would put regulatory authority to restrict tobacco advertising and sales in the hands of the Food

For those of us without trust funds, the first car we drive is usually not one we would have intentionally chosen for ourselves. How well the auto is marketed is definitely not a factor.

Based in New York, Anna Papadopoulos is the interactive media director for Euro RSCG 4D, which handles media for such clients as Volvo Cars of North America, New Balance, OppenheimerFunds, and others.

Whatever you do, don't call direct marketing an industry around DMA president John Greco. "It's a process, in which we interactively engage with buyers, collect information and improve experience," he said during a welcoming speech at the Direct Marketing Days New York conference.

(Promo) Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut this month of "The Plain Janes," the first graphic novel in a series created just for teens.

Companies that are successful online realize that today, the audience has a greater influence over what marketers do than ever before, says Brian Reich, director of interactive services at Boston-based Cone Inc.

The Wine & Spirits Industry Forum (http://www.wineandspiritsindustryforum.com/) has launched what it calls the first social network for the wine and spirits Industry. Membership is free, and open to anyone working in or providing services to the Industry.