Here are three ways marketers can start thinking about tackling the industry-wide issue of ad fraud differently.

This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 9, 2016 Underwear as Outerwear: Has Victoria’s Secret Gone too Far? Victoria’s Secret is drawing the ire of some as its new ad campaign shows women wearing its lingerie out on the streets as clothing. More……

Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.

A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 7, 2016 The Five Golden Rules of Experience Creation Are you part of the movement that recognizes the shifting landscape and is ready with a solution: Creating bettter and more experiences for consumers? More… SPONSORED BY: A Proven Source of Business Profls & Decision Makers w/…

It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.”

New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.

The foundation of naked marketing must be built around empowering your current users to review your product.