We spoke with ZenBusiness Co-founder and CMO Ryan Pitylak about the company’s marketing journey.

CM Weekly January 17, 2022 Last week, we covered Heinz’s first foray into the gaming space with its Call of Duty: Warzone "Hidden Spots” campaign that highlighted the ideal places for players to take snack breaks without sacrificing gameplay. This week, we’re focusing on how Lexus is targeting gamers and young luxury consumers with a…

CM Weekly January 16, 2022 Last week, we covered Heinz’s first foray into the gaming space with its Call of Duty: Warzone "Hidden Spots” campaign that highlighted the ideal places for players to take snack breaks without sacrificing gameplay. This week, we’re focusing on how Lexus is targeting gamers and young luxury consumers with a…

In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.

We spoke with Heinz Brand Director Ashleigh Gibson about how the company approached the authenticity factor so critical to the space while also adding value to the community.

By Niki McMorrough and Joanna Lewis Covid has accelerated societal shifts within luxury audiences, who now demand greater authenticity and a meaning beyond profit from the brands they bond with. This means that brands are now judged not just on their words, but also their actions. It’s not just about the end product, but also…

The top five luxury marketing trends 2022 according to Relevance.

We spoke with Qualcomm SVP and CMO Don McGuire about the brand's ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.

A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.

A look at the inspiration behind the brand's sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.