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Chief Direct Marketer October 19, 2016
What’s Killing Your ABM Strategy and How to Fight Back
Falling into traditional, lead-focused marketing and sales tactics is easy, but it’s important to remember ABM is the antithesis of classic lead gen programs. How do you fight the temptation to revert to the norm? 
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SPONSORED BY:
Drive Success with Proven Power – Leadership Directories
Contact: Christine Greco at 914.368.1022.
Ideas for Reducing Friction and Marketing Smarter
Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.
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SPONSORED BY:
5 Reasons to Hop on the Video Marketing Bandwagon

Free Webinar On Demand

Discover how video can boost your email CTR, lead gen and social media exposure.
Automation Helps Vodafone Manage ROI Globally
Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.
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Charting the Changing Customer Journey: Q&A 
Chief Marketer recently talked with Wharton Executive Education Professor David Bell, about ways marketers can create better digital strategies to connect with customers in today's marketplace.
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SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

Building a Customer Data Foundation in the Digital Era
When customer data is incomplete or in silos, connecting with customers is more difficult. Recognition is the thread that reports these interactions are with the same person but using different touch points.
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Creating a Winning Content Marketing Strategy: Special Report 
In this special report, discover how implementing the right martech tools is the key to a successful content marketing strategy.
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Cielo’s Go-to-Market Strategy Promotes Sales Marketing Synergy
A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization.
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Why Data is the Key to Unlock the Path to Purchase
The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.
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Job Opportunities

Marketing Manager Global Discovery Services
Charles River Labs, Wilmington, Massachusetts

Integrated Marketing Director
American Board of Medical Specialties, IL

Payroll Accounting Manager
San Francisco Symphony, San Francisco, California

Editorial & Content Director, News & Public Affairs
KLRU, Austin, TX

Accenture Strategy - Insurance Distribution & Marketing, Manager
Accenture, El Segundo, CA

Account Director
Waxman Strategies, Washington, DC
 
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