If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.

Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.

As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.

Nissan CMO Christian Meunier lit a roaring fire under the brand’s agency by publicly shaming it to bring new and innovative ideas to the table.

Coca-Cola hopes that its new campaign, "Taste the Feeling," will spark a fire under sales, which have been flagging for more than 10 years.

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients…

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.

Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.

The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth.

Chief Marketer sorts through which marketing campaigns won big and which struck out during a game broadcast that averaged 114.4 million viewers, making it the most-watched program in TV history.