Search Results for: Marketers on fire brands on fire
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Cynopsis: Esports
05/19/22: 100 Thieves’ new play
Thursday May 19, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 100 Thieves revealed its newest endeavor, developing its own video game, known at the moment as Project X. Company CEO Matthew ‘Nadeshot’ Haag and 100T President & COO John Robinson announced the new vertical, citing a list of […]
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Cynopsis: Esports
05/09/22: New PHF Commissioner Carey shared her vision for the league
Monday May 9, 2022 After the past week delivered new WNBA and NWSL seasons begin with great fanfare, Reagan Carey, with decades of experience at USA Hockey and with the NHL’s Atlanta Thrashers and NBA’s Atlanta hawks, assumed the helm as the new commissioner of the Premier Hockey Federation. The PHF has made some landmark […]
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Cynopsis: Esports
05/06/22: Netflix and Formula 1 are planning two more seasons of Drive to Survive
Friday May 6, 2022 Netflix and Formula 1 locked in a double for popular series, Formula 1: Drive To Survive, renewing the series for a fifth and sixth season on the platform. Season 4 of the breakout hit, drew the show’s biggest audience to date and broke into the weekly Top 10 in 56 countries. […]
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Events
Brands on Fire: Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences
Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.
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Demand Gen
Marketers on Fire: Labcorp CMO Amy Summy
We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.
Tagged in: -
Cynopsis: Esports
04/18/22: Strat-o-Matic breaks down its new map
Monday April 18, 2022 When one thinks of the word “gaming” these days, two areas typically come to mind – gambling and esports. However, one area that saw a boom during the pandemic was in traditional games, from board games to chess, an area that has continued to expand as the digital space continues to […]
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Cynopsis: Esports
04/07/22: Verizon signed on as a founding partner for League of Legends: Wild Rift
Thursday April 7, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Verizon is jumping in to become a founding partner of Riot Games’ League of Legends: Wild Rift esports for North America. The brand will become the exclusive 5G network and wireless services provider of the Wild Rift North […]
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Cynopsis: Esports
04/06/22: Turner’s coverages of the NCAA Tournament championship set a cable best
Wednesday April 6, 2022 CBS Sports and Turner Sports’ coverage of Monday night’s NCAA Division I Men’s Basketball National Championship, which saw Kansas edging North Carolina 72-69, with the biggest halftime comeback in championship game history made history as the most-viewed NCAA Men’s Championship Game in cable history. Running across TBS, TNT and truTV, the […]
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Cynopsis: Esports
04/01/22: Formula 1 is adding a race to Las Vegas
Friday April 1, 2022 Las Vegas continued its run as an American sports capital, formally unveiling plans for the neon lights of the city to serve as the backdrop to a new Formula 1 race that will reportedly take place on the Saturday of Thanksgiving weekend in 2023. Las Vegas hosted races in 1981 and […]
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Digital
Marketers on Fire: Visible CMO on Catering to Singles, Fostering Community and Building Digital Experiences
We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.