Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.

Observing customers and monitoring their feedback can offer important insight into their desires and consumption patterns.

Marketers not willing to write off the Android tablet audience are faced with a problem: Which Android device to create those apps for? In March Citibank answered that question by placing its first official Android bet on the Kindle Fire, the tablet launched last September by Amazon.

Marketing through mobile can be very effective, but small, independent mom-and-pop operators don’t always have the budget--or the know-how--to design and implement campaigns on their own.

Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.

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SuperValu SuperValu is offering customers its first true mobile play with the launch of a custom-built mobile application that it hopes will encourage loyalty.

The "Sprite Showdown Amateur Dunk," has a new name this year, the "Sprite Uncontainable Game", and expands its search beyond just basketball players who can slam-dunk.

Bennigan's, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a "Pub in a Box."

Loyalty aggregators offer consumers a chance to mass-manage the programs in which they participate. But are they good for loyalty program operators?