Search Results for: loyalty
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Agencies
Making Book on Borders
Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,
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People in the News
Michael P. Sherman, who serves on the Direct Marketing Association’s board of directors, has been named senior advisor at the investment banking advisory firm Peter J. Solomon Co.
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Live from Las Vegas: Sony Pictures Takes Top PROMO IMA Award
Sony Pictures Entertainment was awarded yesterday with the top PROMO Interactive Marketing Award during an event held at the Interactive Marketing Summit in Las Vegas.
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Agencies
Designs on NASCAR
Holiday Inn is on its second lap with NASCAR. The hotel chain is about to launch an online contest inviting racing fans to redesign the paint job on driver
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Agencies
United Group Acquires Brand Affinity Marketing
United Marketing Group has acquired Brand Affinity Marketing, a privately held loyalty marketing business.
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Email
Responsys Acquires Predictive Analytics Firm
E-mail service provider Responsys announced today it has acquired predictive analytics and contact optimization concern Loyalty Matrix for an undisclosed sum.
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Agencies
Alliance Data Income Flat in Quarter
Alliance Data Systems Corp. posted net income of $56.9 million for the first quarter, a 1% gain over net income of $56.4 million in the prior-year.
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Agencies
Crowne Plaza Tees Off with PGA Sponsorship, Sweeps
Crowne Plaza Hotels & Resorts is giving golf fans the chance to play like a pro.
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Kmart Hands $225 Million Ad Account to Draftfcb
Draftfcb is back in the retail game, winning Kmart’s estimated $225 million advertising account without a review
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Agencies
CVS Gives Loyalty Members Something Extra
CVS/pharmacy is bucking up its ExtraCare loyalty program with a little instant gratification
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