Search Results for: influencers

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According to recent numbers released by Compete, consumers are more likely to research expensive items online than they are to research less expensive items.

AdAdvisor Helps Pulse 360 Advertisers Maximize Return on Their Budgets While Reaching Premium Audiences

As we have all too often been guilty of saying, it doesn’t take a genius to have predicted that some of the marketing tactics used to promote free trials of nutraceuticals would come under…

You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men

Quietly, and under the radar of many in the marketing and advertising worlds, digital, place-based video has achieved critical mass in the United States

Google is testing out a search results page that evolves as you type, showing the user search results that change in real-time. While this is a potentially useful and engaging feature for many (and an…

These are trying times for marketers. Diminished budgets mean they must do more with less, while at the same time facing burgeoning competition from new channels. Consumers, meantime, have become exceptionally savvy at ferreting out their own third-party information on products. Against this noisy backdrop of new technologies and competition, where does a marketer go to engage the shopper? Meet the influencer, someone who can extend the reach of your brand through the innate quality of talkability, or word of mouth.

Dynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient. Senders can dynamically change images within the e-mail in real time based on explicit delivery rules.

Many organizations, and the individuals in them, are finding themselves in a world that may not resemble anything they ever imagined. As a result, they need to cultivate a new skill set: influence skills.