PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign

So often we talk about our industry as though our existence makes complete sense, as though we have some inalienable right and unspoken reason for being. The truth is that for many of us, we found ourselves operating in a...

Digital media and traditional media are at a crossroads - and when it comes to research and measurement, marketers are having difficulty knowing which way to turn

The following is an excerpt from Chapter 1 of the new book No “Time Marketing: Small business-sized Steps in 30 minutes or less,” by Alyssa Dver

MillerCoors success formula is straightforward and frames what every marketer banks on: true innovation. But it’s how the beer maker arrives at that formula that sets them apart

Concerns over jobs and the economy continue to influence consumer spending

If enough examples don't exist already, no shortage of others exist to highlight just what a unique industry in which we work. And, it was a visit to a fast food restaurant that really brought this home. On many levels...

From the files... After several days of working very long hours on a pitch with our good friends... I thought I was a bit fatigued. I was listening to Radio Paradise and suddenly found myself rocking out uncontrollably to REM. Erik (yes there is ...

Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president

A few weeks ago we wrote about the distinction between an affiliate and an arbitrager. The rise of the flogs and the more recent rise of the review pages only helps illustrate that point. At its most essential, the affiliate...