How does Twitter add value from a marketing perspective, instead of just a personal communications standpoint?

People don’t trust advertisers, but they trust their friends.

In today’s economic environment, employers are struggling to find every advantage possible in order to thrive, grow or simply to stay in business

As we all rush to update our Facebook profiles, send out our latest Twitter feed or wonder what to do with our MySpace page, there are a few social media stars who have gained a following worth capitalizing

A luxury marketers' best investment is to use their systems to know the customer that is shopping and direct their marketing efforts to capturing a majority share of their wallet

Looking for an agency? You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

Aside from an increased interest in coupons, the economic downturn looks to have had little effect on people's e-mail-inspired purchases, according to

Pssst, pass it along. Ikea is doing it, and so are Glamour.tv and Nike. Doing what, you ask? Why, adding a new winner category to games, sweepstakes and

Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they're getting rarer all the time, much like print editions of papers

Every Friday afternoon, somebody breaks out the wine and cheese at Catapult Action-Biased Marketing offices across the country. The employees sip and