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Chief Marketer This Week January 27, 2017
In a Nod to Millennials, Head & Shoulders Bottles Made from Beach Plastic
Millennials will account for a third of retail sales in 2020. Businesses not thinking about how to interact with this generation are in serious trouble. More…
 
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Target Embarks on Largest Push into Team Sports
With a new CEO at the helm, Target is readying a major push into sports as the official partner of Major League Soccer, along with other deals. Get the scoop.  More…
 
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Girl Slammed to the Ground by Promotion Prop
The ol’ saying, “Don’t let the door hit you on the way out” became a reality during on on-court promotion for the Kimpton Epic Hotel at a Miami Heat game. Ouch! More…


Hilton, Prudential, Xerox, Nestlé Waters Discuss Martech Challenges
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content. More…
 
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Spicer’s Tweets Give Dippin’ Dots Major Marketing Opportunity
Old tweets by President Trump's spokesperson Sean Spicer about Dippin' Dots have handed the brand a sweet marketing opportunity. More…


Agency Trust Hurt by Millennial Job-Hoppers
Millennials are job-hoppers; always on the lookout for the next big gig. However, there are some fixes to this problem. Here's what you need to know. More…

 
 
Job Opportunities

Marketing Manager / Senior Marketing Manager
Cohen Milstein Sellers & Toll PLLC, Washington, DC

Vice President, Corporate Affairs
Blueprint Medicines, Cambridge, Massachusetts

Product Marketing Manager
Nu Skin, Provo, UT

Global Marketing Director: Early Cardiovascular (CV), Metabolic and Neuroscience
Amgen, Thousand Oaks, CA

Access Marketing Director - Oncology
Amgen, Thousand Oaks, CA

Sr. Marketing Manager, Environmental Corporate Identity - 30036191
Abbott Inc., Abbott Park, IL
 
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