There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.

In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?

Augmented reality (AR) and virtual reality (VR) tech can move B2B prospects from their risk-averse, skeptical positions and show them what their world would look like after they have adopted your solutions.

Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.

Despite the wealth of data and tech at their fingertips, many marketers aren’t meeting expectations when it comes to cross-channel customer engagement.

In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

Here are three social video best practices that are putting digital-first brands on top.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 24, 2017 Why Marketers Struggle with Data-Driven Customer Strategies: CMO Council Study  There is a wide disconnect between data-driven agendas and data strategies and technologies? This in-depth CMO Council report spells out the problems and offers…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 23, 2017 Making B2C Connections with B2B Audiences B2B marketers can take a page from their B2C counterparts book and create an create an emotional bond with customers and prospects. More… SPONSORED BY: PRO Awards: Recognizing Best-in-Class…

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.