In this week's Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 21, 2017 How Wish.com Goes Global in Mobile Connecting on a global level in mobile means having empathy for your international users’ needs. Learn how Wish.com leveraged mobile platforms for audiences with varied connectivity and experiences. …

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 17, 2017 Jameson Opens $13 Million Consumer Experience Top 'o the morning to ya on this St. Patty's Day! Hear from John Carroll of Pernod Ricard on the massive transformation of the Jameson Distillery into a…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 16, 2017 VR Helps Aqua Pharmaceuticals Get Under Dermatologists’ Skin Aqua Pharmaceuticals is using virtual reality to make dermatologists feel young again—that is, young as in teenage, awkward and self-conscious. More… SPONSORED BY: Get Technical with IEEE…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 14, 2017 A Primer in Sweepstakes Marketing There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort. More…   SPONSORED BY:…

Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.

Connecting on a global level in mobile means having empathy for your international users’ needs.

Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.

Customers have a lot of options online when it comes to shopping. Making a personal connection is one way to differentiate your site and make it a repeat destination.

Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.