Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 10, 2017 Keurig, Wayfair & Ashley Stewart Get Personal Customers have a lot of options online when it comes to shopping. Learn how Keurig, Wayfair and Ashley Stewart are using personal connections to turn their sites…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 9, 2017 PURLs Engage Nationwide and Yodle Direct Mail Recipients Everyone is the star of their own movie, and personalized URLs are one way to put direct mail prospects’ names in lights. Learn how Nationwide and Yodle…

Got B2B knowledge to spare? Don’t miss your opportunity to speak at B2B LeadsCon New York 2017 on August 21 – 23, at the Hilton New York.

Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one.

How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 7, 2017 Customer Data Management: What Really Matters How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers. More… SPONSORED…

Here's three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.

Knowing exactly what your website users want from your site is the starting point for any successful redesign. Here four ideas to keep in mind when revamping their site.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.