Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 13, 2017 New Database Gives Randall Reilly 360-Customer View A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify audience segments and create new products. More… SPONSORED BY: Reach Highly Responsive Prospects…
Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 1, 2017 How to Use Influencers to Improve Eroding Brand Trust As we all know, consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture. More… SPONSORED…
KFC and NZ Post are testing a program to increase postal revenue and loyalty.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 7, 2017 Taco Bell Shifts Marketing Strategy Says CMO Marisa Thalberg Taco Bell CMO Marisa Thalberg on remixing digital and TV, as well as bringing more creative services in house. More… SPONSORED BY: PRO Awards…
Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers.
Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver
Here's eight top demographics and vertical markets B2B and B2C marketers need to target.
To the surprise of no one, more than ever, B2B buyers want to do their own research, and increasingly, online ordering. For B2B sales reps, this means an ever-rising risk of displacement.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 6, 2017 Trucking Firm Celadon Speeds Ahead With Agile Marketing Agile marketing helped Celadon streamline its marketing operations, speeding approval processes and reducing work time by 25%. Here's how. More… SPONSORED BY: Accelerate Your Pipeline Success with…