Kraft Foods continues to push its plan to increase the number of recipes available to consumers that incorporate Velveeta cheese

Sure, if at first you don't succeed, try, try again. But isn't it a better idea to get it right the first time? That's where a strong marketing plan comes

PLYmedia confirms Forrester research revealing online video as best way to achieve first-rate ranking on Google

Sure, it’s fab to have a great subject line and boffo content. But if your e-mail doesn’t even make it to your recipient’s inbox, none of that matters one bit. Beth Negus Viveiros reports on what key factors have an impact on your deliverability rates, including online reputation, SEO, authentication, customer engagement and data quality

Prior to the mid 1990s the list business was booming. List owners enjoyed a nice stream of list rental income. Brokers and list managers enjoyed their well deserved commissions. That's no longer the case.

A message from Chief Marketer.     It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability eSpecial Report   Download the full eSpecial Report It Matters What They Think     Executive ...

Are women swayed to make purchase decisions based on their social networking experiences? The answer seems to vary depending on who you ask.

Respondents from six in ten organizations surveyed by marketing platform provider Alterian feel one-to-one engagement requires new ways of creating content, and a similar amount said existing techniques for understanding consumers needs required significant improvement.

Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels

Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series