Search Results for: influencers

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • Global Mobile Advertising: $3.3 Billion in 2011

    A recent report from information technology research and advisory firm Gartner forecasts that mobile advertising around the globe will more than double in 2011, with the North American market accounting for about a fifth of this year’s…

  • The Startup Dilemma

    Every time we head to San Francisco, we can’t help but think about the start-up scene. Where as Los Angeles is dominated by the entertainment industry and New York by finance, outside of the ever-present homeless population, the Bay Area oozes…

  • Cost per Thousand Butts? The Quest for Real-time Deal Optimization

    Groupon and LivingSocial receive the type of press coverage that most businesses could only dream about. Literally not a day goes by where one if not both aren’t in the news. Sometimes you get the feeling that the companies wouldn’t mind if some of…

  • Mobile Search Market: $901 Million in 2010

    How big is the mobile search market? Well, according to Research and Markets, the market was $901 million big, equivalent to about 3 percent of total search revenues.

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • Celebrities Have Positive Influence for Brands, Ad Performance on Social Media

    Celebrities do good things for brands and online ads, according to separate findings from Nielsen and Brand Affinity Technologies (BAT). While their positive influence is a bit indirect for brands and online activities, it’s a lot more straightforward for social media ad campaigns.

  • Money Can Buy Twitter Mentions but Not Positive Brand Sentiment

    Money can buy a lot of things – even Twitter mentions – but it can’t buy your brand positive brand sentiment, according to a recent study from Covario, a company that offers enterprise software solutions and search marketing services.

  • A Life So Fragile: Natural Disaster Japan

    The news started trickling in last Friday just before 3pm EST. A magnitude 8.9 earthquake struck Japan leaving not only in its wake 50 plus aftershocks but a path of destruction, the result of a tsunami triggered from the earthquake. As the Huffington Post…