The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.

Every network has thousands of publishers and hundreds, if not thousands, of advertisers, but very few businesses, especially those in the cpa world have a very...

Users who engage with brands in digital experiences of almost any kind are more likely than not to turn into actual customers of those brands, according to new research from digital agency Razorfish

We have waited a long time. Those with a proclivity for social media and a passion for more empowered patient care are speculating vigorously about the FDA Public Hearing on Nov. 12 and 13

If you're a list owner, it is conceivable you may have invested thousands or perhaps even millions of dollars building a trusted brand. If you extend others the privilege to represent your list, it makes sense to find out in advance if they are worthy ...

In a deal with Digital Display Networks, digital TVs will be installed in more than 6,200 7-Eleven stores throughout the U.S. and Canada once the roll out is complete in the fourth quarter of 2010

Emerging markets like Brazil, Russia, China and India—and the emergent consumers that stoke them—are blazing new and unique ways to market their goods and services

Online retailers are flocking to the place on the Internet where a lot of attractive consumers already are: social networks and shopping sites.

Neuromarketing, defined as the practice of using brain-scanning technology to measure marketing effectiveness, has applicability to the field of loyalty marketing and CRM in a number of key areas.

The Federal Trade Commission yesterday released updated guidelines on testimonials and endorsements used in marketing