Puppy Arbitrage
If we step back and take a longer-term view of the world, the business landscape is dotted with companies and services that did well for a while but ultimately ceased without evolving.
If we step back and take a longer-term view of the world, the business landscape is dotted with companies and services that did well for a while but ultimately ceased without evolving.
In Yahoo!’s “Start Wearing Purple” campaign, the portal mixes together online and offline in a way so elegant that only peanut butter and jelly could understand
The theme Verizon Wireless chose for its “How Sweet the Sound” campaign — gospel music — hit a bulls eye with the African American community
It’s hard to maintain customer loyalty today with such a fragmented media environment. Yahoo!, despite its years of success, was facing just such a challenge
The HDX “Dragon” laptop had been on the market for nine months and sales were slowing down. Prior to another product launch, HP wanted to entrench itself better in the blogosphere
A broken ankle and too much time being couch-bound led me to do quite a bit of online shopping recently. I learned that even when it's 2 a.m. and you're
By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns
World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump
World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump over 2007
What should you measure regarding the conversations taking place around you and how can you assess whether the social media initiatives you are investing in are working?