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Chief Marketer This Week April 7, 2017
Taco Bell Shifts Marketing Strategy Says CMO Marisa Thalberg
Taco Bell CMO Marisa Thalberg on remixing digital and TV, as well as bringing more creative services in house. More…
 
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The good, the bad, and then there’s Pepsi and Kendall Jenner
Pepsi pulled a new ad staring Kendall Jenner joining a street protest that caused Twitter to fire up with angry comments. More…
 
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Putting Chatbots in the Marketing & AI Conversation
Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers. More…


It’s Gonna Be a “Damn Good Time” Mountain Dew Says
The Mtn Dew Label Series is overtaking a California hotel and renaming it the Label Motel. There, Dew’s’ new line of premium sodas crafted will be the stars. More…
 
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A Chat with Sweet Earth on its Meteoritic Rise to $25 Million in Sales
Former marketers Kelly and Brian Swette credit their backgrounds for this second edition of their lives with the goal to do something that had lasting value. More…


KFC and NZ Post Office Partner in Home Deliveries
KFC and NZ Post are testing a program to increase postal revenue—and loyalty. More…

 
 
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The University of California, Los Angeles 

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National Defense Industrial Association, Arlington, VA

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Pitney Bowes, Stamford, CT

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Regional Marketing Manager, Bone / Cardio Health - Los Angeles, CA
Amgen, Thousand Oaks, CA

Regional Marketing Manager, Bone / Cardio Health - Chicago, IL
Amgen, Chicago, IL
 
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