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Chief Promo Marketer

Uncovering the metrics and meanings behind the most innovative campaigns.

from the editors of Chief Marketer

November 19, 2013

Promo Xtra
 
Building Your Super Social Media Team
The Fast-changing Role of Creative Director: Q&A
Hispanic Trends / Recommendations for CPGs and Retailers: Study

Building Your Super Social Media Team

By Jason Hahn

Chief Marketer Social Media Team Infographic

This infographic lays out who should be doing what in your social media plan.
 

FULL ARTICLE

The Fast-changing Role of Creative Director: Q&A

By Patricia Odell

creative director

Laura Johnston, executive creative director for Geometry Global Chicago, discusses the widely expanded role of the creative director.
 

FULL ARTICLE

Hispanic Trends / Recommendations for CPGs and Retailers: Study

By Patricia Odell

grocery shopping

AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.
 

FULL ARTICLE

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Managing the Social Media Mix

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2013 Lead Management Optimization Study: Key Trends Analysis

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Five Questions About Managing Social Media that You Should Ask Your Agency

Related Events

Boosting Conversions & Revenue with Multichannel Email Marketing
November 20, 2013 @ 2:00 p.m. ET

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