Author
Jeff Berry
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Acquisition
6 Tips to Improve Loyalty Programs
Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.
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Data Driven ROI
Trend-Driven Resolutions For Retail Loyalty Marketers
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.