For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.

B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 21, 2017 Digital Gamification Injects a Coolness Factor into Loyalty Programs Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions. More…   SPONSORED BY: The Marketing Technology Conference of the Year…

For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks' Anuj Agrawal.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 20, 2017 Earth Networks Weathers the Challenge of Numerous B2B Verticals For B2B marketers on a budget, reaching numerous vertical markets can be difficult. Learn how weather data service Earth Networks is engaging multiple target audiences. More… SPONSORED BY: Reach Executive Decision-Makers in…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership July 18, 2017 Predictive Analytics Helps Cisco Improve Sales Process Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process. More… SPONSORED BY: 30% of Your Customer Data Goes Bad Each Year Get all the tools…

Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 14, 2017 7-Eleven Celebrates 90 with Free Slurpees for All 7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees. More…   SPONSORED BY: Join us at EventTech! Join…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 13, 2017 Q&A: Avnet’s B2B Journey to Reach Millennials Avnet CMO Kevin Sellers shares how the B2B firm's recent rebranding helps it connect with Millennials and other new audiences. More… SPONSORED BY: Join us at EventTech! Join 1,000 marketers from across the Fortune…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 25, 2017 MasterCard’s Head of Marketing for North America Finds All-Star Sponsorship with MLB A chat with Mastercard’s EVP Marketing, Andres Siefken, on the strategy behind the MLB All-Star Game title sponsorship and the surrounding activations. More…   SPONSORED BY: Join Us at…