Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 4, 2017 Education is the Focus of Nestlé Waters New Pure Life Campaign Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty. More… SPONSORED BY: The Marketing Technology Conference of the Year…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 3, 2017 3 Reasons Nobody’s Heard of Your B2B Company (and What to Do About It) Merit alone does not a market leader make. Katie Martell shares three reasons B2B brands often fail to generate buzz. More… SPONSORED BY: Get connected to over…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 1, 2017 Attribution and ROI: What Really Matters in B2B? B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments? More… SPONSORED BY: Join Us at B2B LeadsCon’s Connect to Convert! Join hundreds of the…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 28, 2017 Here Comes the Bride, All Dressed in One-Ply More than 1,500 people entered the Toilet Paper Wedding Dress Contest with Quilted Northern for a chance to win $10,000. Check out the masterpieces. More… SPONSORED BY: The Marketing Technology Conference…
Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 27, 2017 Creating B2B Content That Connects When creating copy, do you write what you want to say—or what your audience actually wants to hear? Nancy Harhut shares why marketers need to be mindful of the words they choose. More… SPONSORED BY: It's a…
From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.
The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share the surprise on social.
Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.