Microsoft Wants to Digitally Transform Sales and Marketing—And Consumers Too
Microsoft announced a major sales and marketing organization this week, aimed at increasing AI and cloud-based business for both commercial and consumer audiences.
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Streaming Rescues Soundtracks From the Cutting Room Floor
Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.
Predictive Analytics Helps Cisco Improve Sales Process
Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.
Chief Business Marketer (7/6/17)
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 06, 2017 Tell Stories and Take Risks: Advice from Tim Washer In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer. More… SPONSORED BY: Your Direct Marketing Solution | UBM Life…
CM This Week 7/7/17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 7, 2017 Streaming Rescues Soundtracks From the Cutting Room Floor Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans. More… SPONSORED BY: Join us at EventTech!…
Chief Promo Marketer 7/11/17
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 11, 2017 Nex-Gen Influencer Marketing This is the first in a series of Interactive Special Reports. Learn how modern brands are leveraging the power of digital influencers to create content and cultivate new audiences. More… SPONSORED BY: Join Us at EventTech!…
4 Tips to Protect Your Brand From Fake News
To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.
The Third Wave of Digital Marketing: Embracing the Human Element
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.
How Performance Creative Can Lift Your Digital Marketing ROI
Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.
CM This Week 6/30/17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 30, 2017 Millions of Coke No Sugar Samples in Australia Delivered Via MarTech Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands. See what they're up to. More… SPONSORED BY: Marketing that Really Leads…