Tapping Into the Educational Power of Webinars
Webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell.
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The Three Stumbling Blocks for Senior Marketers
A new study has found that the biggest challenges to growth fall around: organizational structure, the role of data and the role of agencies.
Marketing Automation Helps Prezi Improve Content Marketing
Marketing automation is helping Prezi serve up relevant content to B2B prospects for its visual storytelling software.
Digital Marketing Metrics That Will Uncover Big Growth Opportunities
The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.
CM This Week 8-11-17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 11, 2017 Instagram Influencers Far Outpace Brand-Owned Posts A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning. More… SPONSORED BY: The Marketing Technology Conference of the Year Join 1,000…
Chief Business Marketer 8-10-17
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 10, 2017 Tapping Into the Educational Power of Webinars As Iron Mountain discovered, webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell. More……
July’s B2B/MarTech Top 10
Check out Chief Marketer's top 10 B2B and martech articles for July.
Three Steps to Effective Cross-Device Marketing
Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.
Q&A: Demystifying Account Based Marketing
Forrester's Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.
Chief Promo Marketer 8/8/17
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 8, 2017 T-Mobile’s CMO on Going Deep with the Home Run Derby After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal. More… SPONSORED BY: Join…