The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 24, 2017 10 Tips for Creating B2B Copy that Connects Do your words really capture prospects’ attention? At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing. More… SPONSORED BY: The Marketing Technology Conference of…

Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.

Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 17, 2017 Majority of Marketers Unsatisfied With Attribution: Report Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA. More… SPONSORED BY: Fill your Sales Pipeline with Powerful & Qualified Leads.…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 22, 2017 Shopping Around the Clock Thanks to the proliferation of tech and the fast-paced world consumers live in, shopper marketing are making significant changes to accommodate the changing needs of consumers with a new playbook. This is the second in Chief Marketer's…

Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 18, 2017 13 Insights from Marketers: Pixar, Microsoft, Southwest Airlines These insights from marketers cross viral share, customer voice and the user journey. It's a peek inside the brains of those you don't often hear from.  More…   SPONSORED BY: The Marketing…

Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 10, 2017 Using VR to Tell Your Story Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences. Here's how they can help you relate your brand's tale.  More… SPONSORED BY: Join…