For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 1, 2017 Tips for Agency Owners to Reach that $1 Million Mark New agency owners have plenty of hoops to jump through and finding ways to get to—and surpass—the $1 million revenue mark is one of those hoops. More…   SPONSORED BY:…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 31, 2017 Whirlpool & Firestone Building Products’ B2B Live Event Tips Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert last week. More… SPONSORED BY: Reach Over 1.5+ Million Active B2B Buyers with Seton &…

New agency owners have plenty of hoops to jump through and finding ways to get to—and surpass—the $1 million revenue mark is one of those hoops.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 29, 2017 B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse. More… SPONSORED BY: The Marketing…

Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.

As August winds down, we thought it would be a good time to check in on what were the most popular B2B and martech stories on ChiefMarketer.com this summer.

Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 25, 2017 Self-Checkout Hurts Impulse Buys so Hershey Innovates Digitally At the Hershey Innovation Center, work is underway to combat lost impulse sales as consumers move to self-checkout. More…   SPONSORED BY: The Marketing Technology Conference of the Year Join 1,000 leading…