Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 22, 2017 What are You Doing Wrong—and Right—on Social? Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right. More… SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory categories…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 19, 2017 Are You Effectively Profiling Your Customers? Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers. More… SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The Superbook is…
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.
Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 21, 2017 Trifacta Creates a Tiered ABM Focus Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs. Bill Karpowicz shared the details. More… SPONSORED BY: Ad tech quiz: See how your digital solution stacks up. conversantmedia.com/adtechquiz Q&A: Steve…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2017 Chief Promo Marketer 9-5-17 More… SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The Superbook is the world’s largest searchable directory of marketing partners. Reach the biggest brands and companies across the Fortune 500. Show off your…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 15, 2017 To Reach Donors, Nonprofits Turn to Marketers….And Sharks Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week. More… SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory…
How can marketing create more content that supports c-suite engagement and boosts sales? Here's five tips.
Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health's Matt McNally.
Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the "Jedi Challenges" augmented reality game.