Search Results For: influencers
-
Social Media’s Growing Influence on ECommerce
In conjunction with ROI Research, Performics performed a deep dive on social networks and why/how participants use them as part of their purchasing processes, with a specific emphasis on discovering differences and similarities across product categories.
-
Data & Analytics
Data Helps Expo Washable Markers Find Best Party Hosts
Mothers who weren’t chosen to host one of the at-home parties held for Expo Washable Markers on June 11 shouldn’t feel slighted: Only 1800 hosts were selected from more than 24,000 applicants. That’s an acceptance rate of less than 7.5%.
-
Acquisition
Sweeps Trends to Watch
Trends in sweepstake marketing include, threshold prizing, reward social behaviors and gamification.
-
The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
-
The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
-
Thinking about Brands and Leads… Again
The term brands is in and of itself a tricky word, as the definition of a brand is fairly ambiguous and broad. Companies large and small are brands, from Apple (can you believe Steve Jobs is stepping down as CEO?) to BeeBeverly Hills who became…
-
Direct Marketing | Print
Chief Marketer Listline August 22
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …
-
The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
-
Data & Analytics
Hoover’s Connects With IT for Better B-to-B Sales
How can you get IT street cred and build a rapport with the technology professionals who will ultimately help approve and implement your solution? Stephen Bergmann offers some thoughts on how Hoover’s has connected with IT pros to market its Application Programming Interface (API) products.
-
Data Driven ROI
Life-Cycle Analytics May Change Acquisition Thinking: Forrester
Marketers who focus their analytics efforts on prospecting are falling into a trap, argues Forrester Research’s Srividya Sridharan. They place too much emphasis on channel-focused metrics, while giving short shrift to retention and long-term value measurements.