Many companies continue to simply think of loyalty as a customer’s repeated purchase of a product or service. When marketers look deeper, they’ll find distinctly different types of loyalty.

TRUTH, JUSTICE AND TWITTER | Effectively throwing out the superpowered baby with the kryptonite-irradiated bathwater, DC Comics relaunched all of its titles

Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz's Rob Stagno offers thoughts on the complexity of multichannel attribution.

According to an ExactTarget report titled "The Meaning of Like," companies that receive "likes" from Facebook users might want to think twice before assuming each of those users is a true fan or advocate. The report also found that 44 percent of Facebook users "like" something posted by a company on...

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Los Angeles - September 27, 2011 -Universal Sports Network, in partnership with BumeBox, launched Social Scrum, an online platform that aggregates social media and allows fans to interact throughout the 2011 IRB Rugby World Cup. Available at...

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Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:

It may house the world’s largest collection of toys and games, but when it comes to web metrics, The Strong isn’t playing around. A site redesign helped the museum better gauge the ROI of visitors and increase stickiness.

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