California Split: Committee kills financial opt-in bills in favor of an opt out
Financial direct marketers have won two and lost one in the California legislature. But even the loss can be seen as a victory in that it will result
Financial direct marketers have won two and lost one in the California legislature. But even the loss can be seen as a victory in that it will result
ScubaDiving.com, a Web site operated by Rodale, was shut down for three days after an anti-spam group complained that the publisher had spammed consumers.The
Poor renewal mail. Long the ugly stepchild of magazine circulation, it now faces competition from alternative channels and ongoing reluctance by publishers
Great Plains Software Inc., which sells management and accounting software through resellers, had a problem two years ago.The Fargo, ND-based firm did
Along with the lavish meals, poolside fun and pleasure stops, Carnival Cruise Lines gives away a co-op sampling bag to each of its on-board vacationers.Some
During a wild late-April storm, a lightning bolt struck Marketing Information Network's Oklahoma City facility, shutting down its database of 36,000 data
InfoUSA, Omaha, NE, acquired Getko Direct Response of Canada from Cendant Corp. for $1.6 million. Getko, a Canadian list and data processing supplier,
It's late. You're tired. But you need a new dress for an important cocktail party in two days.So you log on to the Internet and check out your favorite
Putting together the annual promo 100 issue is at once an exhilarating and an enervating experience.It's exhilarating because it provides the best opportunity
Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic