MSGi Direct, New York, previously known as Stevens-Knox and Associates, has been named to manage credit card lists for Alliance Data Corp’s retail establishments, including Express, Limited, Limited Too, Structure, Bath & Body Works, Lane Bryant and Lerner New York.
The database of credit card buyers totals 28 million. Lifestyle categories include active travelers, affluent customers, audio/visual enthusiasts, business opportunity seekers, capital investors, electronic and technology enthusiasts, ethnic consumers, opportunity seekers, pet owners, photography enthusiasts and professional females.
MSGi Direct will also manage the 1-million name Football News subscriber file, a weekly football publication.
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