IAB Issues Privacy Guidelines for Net Marketers
The Internet Advertising Bureau (IAB), seeking to standardize personal privacy protections for Internet users, last week issued a series of voluntary
The Internet Advertising Bureau (IAB), seeking to standardize personal privacy protections for Internet users, last week issued a series of voluntary
The Primedia Equestrian Group Master File is the combined and unduplicated active subscribers to Dressage Today, Equus, Horse & Rider, and Practical Horseman.
Legislation designed to increase individual medical privacy protections under the Financial Services Modernization Act was approved with unusual speed
Anything Internet Corp., a Colorado Springs-based Internet services firm, has finalized its acquisition of location services provider Inform Worldwide,
Sports loyalty cards turn fans into team players.As millionaire athletes and billionaire owners squabble over astronomical contracts, sports fans often
I got a call last month from an agency executive looking to speak about the promo 100 - or, more accurately, to speak about his agency's performance in
Remember when Oreos and milk distinguished afternoons, and dinner was just the rite of passage to dessert? Some things don't change.In every neighborhood,
Let's define "promotion sensitivity" as the comparison of a particular consumer group's claimed participation in a premium offer or contest/sweepstakes
Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting
In compiling the promo 100 each June, we collect a multitude of information from participants that isn't reflected in the agency rankings (although much