Mokrynski & Associates Inc. has formed a partnership with Fairfax, VA-based Shop2u.com. Howard Kupfer, executive vice president of the list brokerage and management company, said yesterday that Mokrynksi will promote Shop2u’s e-mail catalog program to Mokrynki’s catalog clients.
Using a cataloger’s transactional data, Shop2u designs and e-mails a mini-catalog targeted to the buying habits of a catalog’s customers. Shop2U’s products include an e-catalog, an e-catalog-of-the-week and an e-catalog sponsorship program.
Mokrynski represents more than 250 catalogers including Bloomingdale’s, J. Crew, Nordstrom and Coldwater Creek.
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