CM Weekly November 8, 2020 How’s everyone’s stress level this week? Off the charts? We thought so. Let’s shift gears from politics and the election to something a little less uncertain: holiday shopping. Of course, the manner in which consumers shop has shifted. Let’s take a look. According to Periscope by McKinsey’s new report, “2020…
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.
How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.
CM Weekly September 13, 2020 It’s time for football to have its moment. And, as is the case for other major league sports, tech-fueled virtual engagement is the name of the game. Recently we wrote about how Michelob ULTRA created an experience that brought fans into the Orlando bubble virtually. Similarly, Bud Light—the NFL’s official…
Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.
CM Weekly June 28, 2020 Facebook has had some rough weeks in the past. But this one’s up there. Major brands, from The North Face to Ben & Jerry’s to Verizon, have pulled ads from the platform at least for the month of July to protest the company’s policy toward removal of hate speech. It’s…
Your online presence has never been more critical to your business success. Because it’s not flashy ads or trendy products winning customers today—it’s the customer experience itself. Salesforce’s “State of the Connected Customer” research report tell us that customers are 140 percent more likely to spend after having a good experience. That certainly makes sense,…
CM Weekly June 21, 2020 Will there come a time when the phrase “what a week” feels like hyperbole? Given how this one played out, that day isn’t coming anytime soon. The Black Lives Matter movement has challenged brands to take a hard look at their company values and enact real change at an incredible…
The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.