CM Weekly June 13, 2021 Increasingly, younger consumers will research a brand ahead of making a purchase in order to determine how—and if—it positively contributes to society. Because for this group, where the money’s spent matters. Indeed, businesses’ ethical choices, associations and company practices are being scrutinized to a greater degree these days. And one…
CM Weekly June 6, 2021 It’s Pride month, people. And the marketing activations have begun to roll in. But it should be said: There’s a difference between authentic LGBTQ allyship from brands and rainbow-colored merchandise or generic social media shout-outs. Some companies are missing the mark, and younger audiences in particular see through hastily-produced activations.…
According to a new report from Gartner, introducing some “productive friction” into customers’ digital journey could increase sales and brand loyalty.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
CM Weekly April 18, 2021 Marketing stories related to the economic repercussions of the pandemic are not in short supply. As consumer behaviors shifted, many companies floundered—and promptly pivoted. Others, particularly CPG brands and businesses that were considered essential, experienced increased demand. But those in the latter category still had their work cut out for…
Organizations that have recently introduced loyalty programs during the pandemic.
This special report takes a deep dive into the loyalty marketing discipline and provides smart strategies and contemporary best practices that inspire deep emotional connections between brands and customers.
When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.
The fitness brand tapped community engagement, new wellness services and in-app personalization to inform a successful pivot.
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.