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Brands on Fire: IKEA
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
CM Weekly August 15, 2021 Salesforce released its State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe. Not surprisingly, digital transformation accelerated by the pandemic factored heavily into the research. But the extent to which the transformation occurred was surprising to the report’s…
CM Weekly August 8, 2021 Popeyes may have started the chicken wars back in the summer of 2019, but now it means to end them. Sort of. The QSR brand, whose chicken sandwich became a massive sensation when it launched two years ago, dropped a new product last month—chicken nuggets—as a declaration of peace and…
We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
When and why do you give your customers rewards vs. discounts at checkout? We worked with Aberdeen Research to ask marketers that question, and many others. Get a summary of our findings in our new infographic, “Make Your Promotions More Rewarding.” Download it now
When and why do you give your customers rewards vs. discounts at checkout? We worked with Aberdeen Research to ask marketers that question, and many others. Get a summary of our findings in our new infographic, “Make Your Promotions More Rewarding.” Download it now
CM Weekly June 27, 2021 The esports and gaming industries have experienced explosive growth in recent years—and they show no signs of slowing down. An estimated 474 million fans worldwide watch esports, according to Statista, and that number is expected to grow nearly 22 percent by 2024 to 577.2 million. The number of casual gamers…
CM Weekly June 20, 2021 Congress approved a bill this week to make Juneteenth, June 19, a federal holiday commemorating the end of slavery. Its bipartisan support reflects the public’s growing awareness of the occasion, which marks 156 years since the last slaves were freed in Texas. Data supports this, too: Consumer discussions about Juneteenth…
A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.
While businesses have always sought to gain and retain customers’ trust, the pandemic has made trust an even more important factor in consumers’ buying decisions.