CM Weekly June 25, 2023 The centerpiece of Meta’s activation at this week’s Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and advertising industries—was the creator-led Reels SuperStudio for the second consecutive year. But while the first collab with artist Felipe Pantone focused on how…
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
Powered By: 06.21.23 “If you're not on the AI train already doing this kind of work as a marketer for your business, I regret to inform you: You are really behind… Because remember, you're not competing with AI. You're competing with a marketer who's already using AI to help with their business.” —Kristen O’Hara, Google’s…
CM Weekly June 18, 2023 Digital wireless company Visible is known for its tongue-in-cheek marketing campaigns. Take its billboard ad featuring an intentional spelling mistake, which went viral during its first year of business. Or its "Unlimited Eyebrowsing" campaign, starring the brow-prominent "Schitt's Creek" actor Dan Levy, which included a website that consumers could browse…
We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.
FREE WEBINAR - Join Chief Marketer and OneTrust for an informative webinar on how successful organizations use first-party data to deliver personalized experiences that prioritize user privacy and consent. Our expert panel will share insights and best practices on how to collect, manage, and use first-party data to deliver tailored advertising experiences that respect user…
CM Weekly June 11, 2023 Pepsi’s Dig In platform, created in 2020 to drive access, awareness and business growth for Black-owned restaurants, launched the second iteration of its Restaurant Royalty program this week, which recognizes the country’s best Black-owned restaurants through a nationwide contest. The company is appealing to foodies on a massive scale this…
CM Weekly June 4, 2023 MetLife’s annual Employee Benefit Trends Study, now in its 21st year, is a thought leadership piece initially designed to demonstrate the brand’s expertise in the benefits product space through providing observations, trends and key research. But in the last couple of years, the conversation has shifted more toward the future…
IBM's flagship conference has new formats, immersive activations and concise content.
We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.