Search Results for: loyalty
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The Ins and Outs of Lead Caps on Campaigns
Many affiliate marketers have experienced the recent trend of lead caps on campaigns. A hot new offer is launched within a network, with a specific number of leads rationed out to affiliates per day.
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Agencies
How CPGs Can Save Big Money
When your neighbor loses his job—it’s a recession. When you lose your job—it’s a depression.
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Agencies
Sprint Boosts Referral Reward for March
Wireless carrier Sprint has energized its Referral Rewards incentive program with a limited time offer, beefing up the credit given to subscribers who encourage friends to sign on to the service.
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Agencies
Intercontinental Hotel Opens Online Gathering Place for Loyalty Members
The Intercontinental Hotel Group has created a central online gathering place for its 40 million loyalty members.
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Agencies
P&I Postscript
RED MANGO: a purveyor of nonfat frozen yogurt has launched Club Mango, a customer loyalty program. The program rewards members with Mango Points that can be redeemed for free Red Mango products.
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Agencies
Ogilvy Hires Advertising, One-to-One Business Leaders
Ogilvy New York has named Harvey Kipnis managing director of OgilvyOne, and Simon Pearce managing director of Ogilvy & Mather Advertising.
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Agencies
Firms Partner to Offer Loyalty Services In India
Venture Infotek and Welcome Real-time have inked a partnership under which they will provide a series of loyalty offerings within India. These solutions will allow cards payment businesses and retailers to deliver personalized offers and redemption alternatives at the point of sale. More, plus The Opportunist’s Take, follow.
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Subject Lines can make or break you
The first thing your customer sees of your mailing is the subject line. It is what entices them to open or simply delete the email. The subject line can make or break the offer.
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Agencies
H&R Block and Others Reach Out to Young Filers
Tax brands are going after young filers with integrated campaigns
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