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PRIVACY Policies

|  by Chief Marketer Staff

Where the presidential candidates stand on the issue This roundup is based on interviews, published reports and position papersPAT BUCHANAN, REFORM Buchanan

Start the PRESSES!

|  by Chief Marketer Staff

Improved technology makes digital printing a viable way to get personal on a mass scaleWITH ANY NEW TECHNOLOGY, a lag is likely between what one hopes

TO BE B-to-B virtually

|  by Chief Marketer Staff

The challenges of business-to-business CRM online NO EXAMINATION of the state of one-to-one online would be complete without consideration of the business-to-business

Internal DEBATE

|  by Chief Marketer Staff

EXPERTS DISCUSS PRIVACY - AND WHAT CAN BE DONE ABOUT IT - IN A DIRECT ROUNDTABLEMIXED OPINIONS ABOUT PRIVACY exist even within the direct marketing world.

The Spiegel Link

|  by Chief Marketer Staff

Cataloger restyles its technology and staff in hopes of increasing online salesthe Spiegel Group, hoping to grow its online sales to 20% of its total

Some Fake Head Here

|  by Chief Marketer Staff

Vacation Passport is the first of several moves in an aggressive growth plan Damark plans to develop two or three new catalogs a year indefinitely as

people

|  by Chief Marketer Staff

Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump's by Mail. Nachemin has been with Hanover

NEW LISTS

|  by Chief Marketer Staff

Sweepstakes Advisory These direct mail-sold sweepstakes enthusiasts paid $20 to receive a report listing more than $1 million in cash and prizes.Walking

Perfect Fit

|  by Chief Marketer Staff

My Virtual Model creates a network for custom shopping women who have their own virtual-fit models on www.landsend.com or www.jcpenney.com will soon have

Free Samples?

|  by Chief Marketer Staff

Product giveaway comes with a price tag: users' personal information TIRED OF FINDING your mailbox cluttered with those tiny samples of shampoo that you'll





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