Unfazed by the prospect of a postal rate hike, DMers seek to tighten cost-saving measuresIT'S LIKE getting a notice from the Internal Revenue Service

E-mail marketing suits Zoots' search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,

WITH THE CLOCK running down on the Nov. 13 implementation of the Financial Services Modernization Act (FSMA), three lawsuits have been filed to prevent

Helzberg Diamonds uses personalized contacts to keep track of customer milestones like anniversaries - and divorcesFOR THE 225-STORE, 30-state jewelry

GIVEN THAT A RETAILER buying bags in quantity today likely won't need to replace them for two to five years, how has online marketer eBags, which launched

New York restaurateurs compile file of Beaujolais lovers Restaurants gather list names by giving diners a contest entry blank along with their check.

Adventure travel agency Away.com's customers didn't want to escape marketing e-mail - they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online

THE PRIVACY ISSUE CATCHES UP WITH DIRECT MARKETERS OH, NO: WAIT UNTIL the privacy lobby hears about this.Internet Information Services of Billings, MT

PROCTER & GAMBLE FEELS SO STRONGLY ABOUT PRIVACY THAT IT'S PUTTING THE CONSUMER IN THE DRIVER'S SEATaBOUT A YEAR AGO, when it started revamping itself