Sometimes free shipping and a coupon in return for consumer data doesn't cut it: Marketers need to ask for little and kick back a lot if people are going

What's the best way to ensure medical privacy?Let the healthcare business regulate itself.That's the word from the Direct Marketing Association's Information

Larry King ran a morning keynote panel that was jumping with controversial questions and spirited responses.At one point King asked DoubleClick chairman

PerformanceData, a subsidiary of Trans Union, will change its product offerings in response to pending legislative restrictions on use of consumer data,

Marketers are planning to spend more on prospecting and are generally upbeat regarding revenue and spending projections, according to preliminary data

New data on the Arab World's leading companies have been added to the Major Companies Database. Detailed, updated 7,700 company profiles are now included,

August Home Publishing's one million name list now has InfoBase Enhancements. Individual titles include Cuisine, Garden Gate, ShopNotes, Woodsmith, and

Fingerhut Cos.' chief operating officer and co-president John Buck has resigned in the wake of Federated Department Stores' decision to downsize the catalog

DoubleClick Inc. said it plans to restructure operations within its Abacus Direct data unit, wire reports said. The company has been disappointed in the

Federated Department Stores Inc., Cincinnati, plans to significantly downsize its Fingerhut catalog operations, slashing 550 positions, or 24% of its