Directive would force electrical goods makers to recycle WHEN DID YOU BUY your washing machine? If you've moved since then, would you ever think to write

Kids' marketers adjust to demands of the Children's Online Privacy Protection ActAT LEAST SINCE APRIL, when the law became effective, Web sites that cater

DMers can improve results by gradually refining their target groups LIST SEGMENTATION is the most utilized and least understood process in direct mail.I

Writer Richard H. Levey found an interesting quote when researching his story on the privacy positions of this year's presidential candidates:"One measure

DATA TO GO The DMA's library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs

UD Enrolls CD Program In August, we reported on the University of Dayton's customized e-newsletter efforts to reach alumni ("E-News Is Good News," page

Rich media beckons marketers in race against cluttered e-mail boxes "you've got mail," the cheery household phrase that alerts a good portion of consumers

Wine dot-coms merger to enable personalization more targeted e-mail is the intended fruit following October's blending of WineShopper.com and Wine.com

What if It All Went Away? THE TREND is definitely not good.Privacy is not an issue that's going to disappear, so direct marketers will have less data

WHEN TALKING WITH marketing database users about their needs, you're guaranteed to hear a variety of opinions and expectations.In some cases, the conversation