NEW LISTS Vita Life This list identifies 104,000 last-one-month hotline buyers. Customers bought a 30-, 60- or 180-day supply of the multivitamin Vita

Here's some food for thought: The etymology of spam really is Spam. The notion of spam comes from an old Monty Python routine in which a couple visits

Of the 200 or so major points-based programs currently being run, 30% will either be shut down or merged by the end of the year, according to Gartner

Direct marketing in Russia is only a bit more than a decade old, but it's already become one of the nation's most dynamic marketing and communication

March 11, 2003 President Bush signed legislation creating a national do-not-call registry. The bill allows the FTC to collect fees from telemarketers

Two years ago, the corporate structure of Sainsbury's, a grocery chain based in the United Kingdom, was divided among three groups: One that ran the stores,

Harriet P. Pearson thinks a lot about trust so much so that she's created an acronym addressing customer data use around it. For Pearson, IBM Corp.'s

Wenner Media, publisher of Rolling Stone, Us Weekly and Men's Journal, will contribute its subscriber files to Experian's CircBase cooperative database,

Home Business Owners There are 1.6 million records in the 12-month-file of Home Business Owners. Demographic and psychographic data elements are available.

American Coin-Op This publication is distributed to 8,044 qualified subscribers, most of whom are owners, operators and managers of chain- and individually