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Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

Whether or not you like their cuisine, you have to agree that Burger King is right about one thing: Food is definitely a category where people want it

The firm plans a demographic study to see who shops by catalog and who prefers the WebThe Bombay Co., a marketer of 19th-century furniture reproductions,

Not all the members of the Association for Interactive Media’s Council for Responsible E-mail were 100% behind the resolutions that passed on Monday.

For many companies, aftermarket products and services often represent significantly higher margins and sustainable revenue streams than original equipment

If you want to get a kid turned on to PBS, Cookie Monster’s your guy. But New York’s WNET wanted donors, so it turned to the decidedly non-Muppet Jonathan

Financial services firm centralizes its database to strengthen customized marketingAdd Assurant Group to the ranks of firms mining their databases to

Do you own pets?””How much land do you own?” “Do you farm crops or livestock?”It’s not an awkward rural first date but rather the beginning of another

Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers’ needs, values and expectations, and subsequently providing value

The U.S. Mint profits by using data to turn itself into a customer-oriented enterpriseBehind every consumer who holds up a checkout line to dig through