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Perfect Profile

|  by Chief Marketer Staff

When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO

Creeping Confidence

|  by Chief Marketer Staff

It's always heavily qualified by “Depending on the war situation…,” or ”Barring a double-dip recession…,” but a perceptible note of confidence has crept

One-way street

|  by Chief Marketer Staff

Nothing gives usually unflappable marketers that deer-in-the-headlights look like the mention of the word privacy. With horror stories circulating about

Introductory Offer

|  by Chief Marketer Staff

Sampling rebounded slightly after a dismal 2001, up a modest 9 percent to an estimated $1.34 billion as marketers gingerly resumed campaigns. “Sampling

Picking brains

|  by Chief Marketer Staff

It was a bitterly cold January morning outside in midtown Manhattan. But once the conversation started, the room started warming up fast. The first-ever

Bottom Shelf

|  by Chief Marketer Staff

If you have any business in the toy business, you have a retail exclusive or event scheduled this year. Okay, you might not have that as the number of





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